Locate a GRI GRI Designation Real Estate Masters e-PRO Certification

Thursday, August 13, 2009

Tech: Create and Track your Email Newsletters with MailChimp

When you are ready to send out your next email newsletter, try using MailChimp's free e-mail service that will send and track your email campaigns. Email marketing is a great way to attract clientele and spread the word about your new listing. However, it's difficult to know how many of the emails you send out are actually reaching their destination. By using a service like MailChimp, you will get detailed reports about how your email marketing campaign is doing.

Create and Track your Email Newsletters with MailChimp


Signing up is easy and after you provide MailChimp with information about you and your industry, not only will you receive information on your own campaign, but you will also see how your campaigns measure up to those of other Realtors.

The software itself is browser-based and very easy to use. You can create a subscription list by copying and pasting from an excel spreadsheet, or uploading from a .csv or tab delimited file.

Create and Track your Email Newsletters with MailChimp


You can also personalize the sign-up forms that allow people to join your mailing list.

Create and Track your Email Newsletters with MailChimp


Whether or not you are proficient in HTML, MailChimp makes it easy to design your email. They have great looking Real Estate themed graphics to choose from. If you don't find what you are looking for, you can always upload your own graphics. Upload pictures of your new listing, or any custom graphic that you have created.

Create and Track your Email Newsletters with MailChimp


Keep in mind that with the free version of MailChimp, a badge is displayed on every e-mail. If you decide to upgrade your account, the badge will be removed. You can also choose to keep it if you would like to receive referral rewards.

Create and Track your Email Newsletters with MailChimp


Once you have sent your e-mail, you can review the report on your campaign at any time. A pie chart will give you details on your campaign showing you how many emails were opened, unopened, or how many bounced. You can also see how many times people clicked on the links in your email or forwarded the message to others.

Create and Track your Email Newsletters with MailChimp


With a free account, you can have 100 subscribers and send out 6 emails a month. MailChimp is very flexible with their pricing. They offer set prices depending on the amount of subscribers you have (starting at $10 for 500 Subscribers,) or a pay-as-you-go price with rollover credits.



No comments:

Post a Comment