|by GRI Instructor Michael Soon Lee, MBA, CSP, CRS, GRI |
Author: "111 Ways to Justify Your Commission" and "Black Belt Negotiating"
One of the rules that has helped me to be successful during good times and survive through tough times for over thirty years in the real estate profession is: "Work with the best and turn away the rest." I believe that working with clients you like makes the job easier and more fun which is especially important when business is challenging like now. The only problem is that you need enough clients in the pipeline to be able to turn away those with whom you don't have instant rapport. So make sure you have an effective and comprehensive marketing plan. What's your opinion on this philosophy?